◆ Product · Passenger App

A White Label Taxi App Your Passengers Will Love

Your passengers shouldn't have to book through a generic third-party app with someone else's branding on it. GoCabbi gives you a white label taxi app, fully branded as your own, with instant bookings, live tracking, secure payments, and ride history, so every trip reinforces your brand instead of someone else's.

What Is a White Label Taxi App?

A white label taxi app is a ready-built passenger app that gets rebranded with your operator's name, logo, and colours instead of being built from scratch. You get the app store presence and customer experience of a custom-built app, without the development time or cost of building one in-house. For most operators, that's the difference between launching in weeks versus commissioning a year-long taxi booking app development project.

Passenger features

Features of the GoCabbi Passenger App

Integrated wallet & multiple payment options

Passengers pay however suits them, without leaving the app.

Booking history & favourite locations

Repeat bookings take seconds, which drives repeat usage.

Live journey tracking with driver details

Passengers see their driver's name, photo, vehicle, and live position from the moment a job is confirmed.

Fare estimates & secure online payments

No surprises at drop-off, and no cash handling required if you don't want it.

Your branding throughout

App icon, splash screen, colours, and in-app messaging are all yours, not a shared platform's.

Why Build vs Buy a Taxi Booking App

Building a taxi booking application from scratch means specifying, developing, and maintaining two native apps (iOS and Android), plus the backend that connects them to your dispatch system, realistically a six-to-twelve-month project before a single passenger can book a ride. A white label taxi app skips that timeline entirely: the app already exists, is already connected to a proven dispatch engine, and just needs your branding applied.

That matters most for operators who want an online taxi booking app live before their next busy season, not next year.

FAQS

Frequently Asked Questions

What's the difference between a white label taxi app and building my own from scratch?

A white label app is pre-built and rebranded with your identity, so it can launch in weeks. Building from scratch means a full custom development project, typically 6-12 months, before passengers can book through it.

Yes. The app is fully white-labelled, your logo, app name, colours, and branding appear throughout, both in the app itself and in the app store listing.

Yes. Bookings made in the passenger app flow straight into the GoCabbi dispatch console in real time, there's no manual step connecting the two.

Both. The app supports integrated wallet payments and card payments, but cash-on-completion can also be enabled if that fits how your operation runs.

Give your customers a first-class ride.

See a live passenger app demo tailored to your brand.